COHORT ONE BEGINS MONDAY MAY 13TH.
6-week online cohort
+ Build a personal brand
+ Monetise your talent
BUILD A PERSONAL BRAND IN 6 WEEKS
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BUILD A NETWORK
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GROW YOUR BUSINESS
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BUILD A PERSONAL BRAND IN 6 WEEKS ✦ BUILD A NETWORK ✦ GROW YOUR BUSINESS ✦
Have you been afraid to Take Up Space?
Women leaders say personal brand is vital for success: but most don’t have a vision or plan.
Welcome to Take Up Space, a 6 week Live Cohort that will completely overhaul the relationship you have with yourself, empowering you to feel feel more confident and show up authentically and unapologetically in your career.
Discover a new found confidence!
Make new friends & build your network!
Establish your core values & voice.
Join a supportive community
We start Monday 13th of May. Join us!
The Mouse or The Tiger.
Through my lens, I've seen how some shrink away, continuously apologizing for their very presence, while others stand tall, their aura undeniably magnetic, commanding the attention of any room. From the celebrities to the mum of three, to top models or your local mortgage broker—each woman tells a story.
Are you The Mouse? Cautious and tentative, nibbling at life’s edges?
Or are you The Tiger? Fierce and unyielding, not just partaking in life’s feast but hunting it down with vigour?
Remember, it's not your place on the social ladder that defines you—it's how you see yourself. It's the conviction in your values, the confidence in your voice, and the unapologetic space you claim in this world.
Are you ready to become a tiger?
I’ve photographed over 1000 women in my career each unique, yet they often fall into one of two archetypes:
Build your brand
Unlock the secrets to building a standout personal brand with this 6-week live cohort.
Work alongside your peers as you follow my step-by-step plan for success. Learn proven strategies for leveraging creativity and targeted networking to create a distinctive brand that resonates with your audience.
Whether you're a professional or business owner, this course will help you turn your unique qualities into a powerful and memorable brand that drives success.
I have a knack for accessing rooms that didn’t appear to have doors…let me explain
My name is Carlz, and I’ve developed a simple, but powerful blue print that is being used by regular people just like you to take their unique personalities, interests, and talents and build a powerful personal brand they can leverage to grow their career, network and businesses.
I've built a personal brand that sets me apart from anyone else in my field. I'm THAT photographer—recognized for my vibrant, bold colours, spicy opinions, love of baby elephants, passion for travel, and even that iconic shot of Dr Jordan Peterson. My brand is a unique blend of creativity, charisma, and authenticity.
Throughout my career as a designer and photographer, my ambition has driven me to explore various industries, from publishing and music to fashion and fitness. Nothing is off-limits. I know the value of networking and connecting with the RIGHT people, which has led me to work alongside influential figures and decision-makers in the most exclusive settings. None of this happened by chance; it’s all part of a deliberate strategy that I’ve used to build my career, network, and gain unique experiences.
So, what does this mean for YOU? When I'm in those rooms, I'm no a fly on the wall — I make a point to stand out, be heard, ask questions and Take Up Space.
I've engaged with tech billionaires, listened to celebrities discuss press strategies, and been in the room for groundbreaking moments. The insights I've gathered are part of my daily approach to building my business, pitching to clients, and expanding my network. Now, I'm ready to share these strategies with you, showing you exactly how to stand out and succeed.
““If you don’t build a personal brand, someone else will brand you with the wrong label.””
In today’s crowded marketplace, we face the significant challenge of distinguishing ourselves. Amidst thousands competing for attention, blending into the background isn't an option. Statistics reveal that 77% of consumers prefer buying from recognizable brands - brand recognition is crucial.
Many people struggle to achieve this, battling against saturated markets, evolving algorithms, and elusive consumer loyalty. Despite their valuable ideas and diligent efforts, they remain unseen—not due to a lack of quality, but a lack of visibility.
In 2024, effective branding goes beyond just a logo or a catchy tagline; it involves creating a compelling narrative that truly connects with your audience. It's about strategically positioning yourself in the marketplace to highlight your unique skills, experiences, and values.
“Women score higher than men in emotional intelligence, and EQ is in very high demand right now. We’re living in the relationship economy, and emotional intelligence is essential for building strong, enduring relationships.” - Forbes
Cohort #1 - Be an early adopter
In my 18 years as a graphic designer and photographer, I've never seen a shift like this—where creators drive how we purchase.
A personal brand has never been more crucial. The remote work revolution has erased boundaries & you can now seek global opportunities. A strong personal brand helps you leverage this shift, connecting you with a broader network you’d never previously had access to and positioning you as an industry expert.
In a digital world full of noise, authenticity is the only thing that sets you apart. By sharing your unique story & showcasing your personality you can create meaningful connections and build a loyal community and impressive network.
Now we have AI & automation reshaping all industries, investing in your personal brand will ultimately secure your future & keeps you relevant in a competitive market. To be blunt, you can’t afford not to take Personal Branding seriously.
For women, having a personal brand is an important strategy to support & advance their leadership success, & it can be an important differentiator in their success compared with male counterparts.
Women are less apt to advocate for themselves than men. Many feel that if they keep their heads down & work hard, the rewards will just come. That’s not how it works! You have to TAKE UP SPACE & that is exactly what I am going to help you do.
Enrolment is now open.
Are your ready to build your brand?
What our students are saying…
Carly's coaching sessions are 100% the best thing I've done in my business so far. I needed some clarity around systems and business strategies, and Carly was an absolute wealth of knowledge. I learnt so much in my sessions and have a solid grounding from which to go forward in taking my business to the next level. Highly recommend!
Justine Brentnall
Having Carly as my mentor was just the kickstart I needed to make my hobby into a paying business. Carly not only told me want I needed to do to get it up and running, she kept an eye on me to make sure I did it! Which is something other mentoring/teachers never did. Her ongoing encouragement and chats over the phone have been fantastic. It's no wonder her clients love her. If you're thinking about getting serious about your photography business then start here.
Dian Norton
Carlz' is an incredible mentor. The wealth of information shared with us was amazing, and the hands-on practice immediately after our session reinforced my learning. Carlz is an exceptional teacher, and her passion is evident when she teaches. Definitely worth the investment and I cannot wait to put what I learned into practice!
Brooke McHutchinson
Join us from May 13th
Unlimited Access + Live Coaching
$1100 $825
One time payment. This price will never be repeated and expires May 3rd.
Why Join?
The Take Up Space cohort offer 5 weeks of twice weekly sessions in an immersive experience designed to guide your to take immediate action and show up and present yourself online. In week 6 we will be pitching our brands to each other in an intensive workshop where we can test your strategies and you can get immediate feedback. Here's what you'll gain:
Expert Guidance: Learn from 2 industry leaders, Carlz J Söda and Sally Hulse who have a combined 30 years of experience in branding, marketing, and communication.
Special Guests: There will be 3 special industry leaders who will be speaking on key topic of Sales, Confidence Mindset and PR.
Comprehensive Curriculum: Covering everything from discovering your unique value proposition to mastering the art of digital marketing, plus bonus tutorials!
Practical Tools: Implement real-world strategies and tools that enhance your visibility and influence in your field.
Community Support: Connect with like-minded professionals, creating opportunities for collaboration and growth in our cohort.
Time on Tools: Learn exactly what apps and websites you need to use to organise, create and produce incredible content, from Ai to Canva and CapCut and manage your clients and lead generation.
Lifetime of learning: An array of resources, including exclusive webinars, live Q&A coaching sessions, and a wealth of downloadable content.
For Early Bird Pricing…
Don’t just take our word for it…
Carly is THE BOSS of personal branding and a woman after my own heart. Fierce, confident, empathetic and knows her shit like no one I've ever engaged before. Since engaging her for my 2022 branding images I have been blown away by the results and work with her each year and I have referred over 25 people to her. A breath of fresh air, truly. And as for impact? This past 30 days, using her POWERFUL imagery, we reached a record 24k accounts on our Instagram in the past 30 days.
Therese O'Neill
Carlz is a gold mine of information. She gives you simple, effective and actionable steps that are practical in application. I'm a massage therapist who is a sole trader and this has definitely been a help to develop myself and my networks. Carly is such an inspirational go-getter, who gets things done and creates incredible opportunities for herself just by doing the work and putting herself out there - which has inspired me to do the same in my career.
Amanda Warda
Carlz is efficient, professional and extremely talented. We worked with Carly to build all of our branding for our newest business venture. Carly provided an incredible service, was organised hand made us look sleek and professional across both our website and social media channels. If you need personal branding done for your business, look no further than Carly - she is extremely talented!
Kirra Ligudzinski
What will you learn?
This live cohort guides you through a hands-on, step-by-step process, where you'll immediately apply what you've learned, receiving real-time feedback from both coaches and peers. Each session comes equipped with downloadable resources, ensuring you can revisit the material anytime.
This isn't just about learning; it's about doing. By the end of the cohort, you won’t just have knowledge—you’ll have a fully developed Personal Brand and a solid strategy to expand it.
Week 6 marks our pitch week, a crucial time when you'll present your personal brand and receive live feedback. This is also an opportunity to learn from your peers, exploring how they've implemented their strategies and sharing insights. Dive into this immersive experience and transform your understanding into actionable results.
Bonus Lessons: Enhance your learning with three special guest coaches and practical tutorials on mastering the tools and software introduced during the cohort.
LIVE Q&A’s: You can ask Carlz or Sally anything you need during our weekly Q&A’s. We are here for you and to help you action everything your learning!
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In Session 1 of the cohort, we introduce the essentials of personal branding, exploring how to build a brand that authentically reflects your passions and values. We'll cover the basics of personal branding, discuss its importance in the digital age, and set the foundation for defining your personal success and goals.
This is where we begin the roadmap of becoming a Tiger.
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This session will be structured in a way that progresses from understanding internal challenges (like imposter syndrome) to external challenges (like dealing with criticism, trolling and haters) and then towards resolution and growth (like overcoming limiting beliefs and embracing a positive money mindset).
We deal with this first so your armed with strategies on how to handle this situations BEFORE t e arise.
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In Session 3, we dive into discovering your ideal audience and creating detailed customer avatars to guide your content strategy. Learn to tailor your messaging and offerings to meet the specific needs and desires of your audience, ensuring your brand resonates deeply and effectively.
We aren’t just throwing content out into the ether, we want to attract the right people who align with our values and mission.
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In Session 4, we delve into the critical elements of developing a personal brand, focusing on crafting a unique brand identity and story. We'll guide you through creating a compelling narrative and consistent image that communicates your values and resonates with your target audience.
This is where we start to but the eat on your bones and get clear what we need to do. We will cover software, apps and AI you can utilise and you’ll build the framework for a brand identity.
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Session 5 centres on the design and aesthetics crucial to personal branding, emphasizing the role of graphic design. We'll explore how to create a visual identity that aligns with your brand values and communicates effectively to your audience, covering everything from logo design to choosing the right colour palette and typography. Learn what apps to use, how to build them into your workflow and how to stay consistent.
Aesthetics matter, and knowing exactly how to set yourself apart and stand out is one of the most important aspects of building a brand. We will cover software, apps and AI you can utilise and to design your brand.
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In Session 6, we focus on leveraging social media to enhance your personal brand. You'll learn strategic ways to use different platforms to build an audience, engage effectively, and maintain a consistent brand presence online. You’ll learn how to plan your content and manage it seamlessly, what apps to use and how to remain consistent.
You need a strategy so you don’t burn out and feel like you’re stuck on a hampster wheel. You'll learn how to never run out of ideas, how to consciously consume good content to inspire your own and streamline the creation process.
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Session 7 is dedicated to building a robust online presence that converts social media followers into clients and highlights the importance of developing an effective email list. We'll cover selecting the right platforms, the basics of SEO, and creating a website that captures leads, ensuring your digital footprint not only attracts but also retains a dedicated audience.
We are going to work on lead gens, how to convert our audience to subscribers and leverage those databases.
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Session 8 focuses on crafting compelling offers, products, and lead magnets that resonate with your target audience. We'll explore how to create engaging online webinars, courses and lead generators to get more leads, providing you with practical tools to enhance your brand's value and convert engagement into actionable results.
This is where we create our ride or die following, that will support you no matter what!
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Session 9 dives into the essentials of automation, systems, workflows, and client management to streamline your operations and enhance client interactions. We'll explore practical tools and strategies for automating repetitive tasks, designing effective workflows, and managing client relationships efficiently. This session aims to equip you with the knowledge to implement robust systems that save time, reduce errors, and maintain high standards of client service.
It’s the least sexy of all the topics, but the most necessary. -
Session 10 focuses on Sales, Networking, and Pitching, equipping you with essential skills to effectively sell your personal brand, expand your professional network, and deliver compelling pitches. We'll cover practical sales techniques, strategic networking methods, and the art of crafting and presenting persuasive pitches. This session aims to empower you to confidently communicate your value, connect with key influencers, and seize opportunities for growth in your industry. From effective DM’s to finding elusive contact details of influential people, we will show you exactly how to get in touch with the right people.
This is the good stuff, where you’re rewarded for all your hard work! Learn how to monestise your talents, connect with influential people and even get the emails of celebrities.
More from our students…
I found the most valuable part of the session,
having access to an industry professional (in my home country) and being able to gain insights on our professions way of doing business and status quo. This has enabled me to make subsequent decisions in my business so l can be competitive in the industry.
Sally is a working photographer with a wealth of experience in the industry. I really enjoyed the session and Sally made me feel like I was talking with a friend, with the added benefit of having valuable insights from a professional photographer. I was able to ask questions and have a discussion with Sally on these matters while being able to walk away from the conversation with action points of what I needed to change in my business. I will definitely book another session with Sally
April Gillies
Sally was able to quickly grasp all the things I wanted to talk about and provide excellent, realtime insight and advice. I had so many take-aways from our call, which she then followed up with even more advice and action-steps on top of that!
I am so glad I worked with Sally and will absolutely be booking further sessions with her!
Her professional insight and feedback are top-notch, and she's incredibly encouraging, uplifting, and fun to speak with. Her follow up was excellent and I definitely feel that she goes over and above the session! Totally worth the investment and can't wait to speak with her again
Chrissie Knudsen
Booking my coaching session with Sally was the best thing I have done for my business! Sally’s expertise in food photography is truly remarkable and her personalized coaching style and deep understanding of our shared market made her an indispensable asset, as she shared invaluable insights tailored to my specific needs.
She was an absolute pleasure to chat to and made me feel at ease during our session, despite me being unorganised and throwing so many questions at her from different topics (pricing, editing, lighting, gear, etc). She was able to smoothly and skilfully move from one topic to the other.
Rawan
Meet your coaches
Carlz J Soda & Sally Hulse.
Carlz J Söda is a Melbourne-based Editorial Photographer & Designer. Having worked with industry heavyweights like Dr Jordan Peterson, Gordon Ramsay and Gary Vaynerchuck, Carly's work emphasises colour saturation and luminosity, bucking the neutral trend and leaning into euphoric colour grades.
As an artist, her focus is to snap that fleeting moment where someone exists between their mask of reality and who they are on a soul level. Renowned for her enigmatic portraits and ability to editorialise even the most mundane, Carly is a trail-blazing creative in an industry locked in repetition.
When not biting off more than she can chew creatively, she can be found road-tripping in her Jeep, hanging with her two border collies Imani and Aspen or collecting stamps in her passport.
Sally Hulse is an award-winning hospitality, beverage and food photographer, claimed by Gordon Ramsey, as “one of the best photographers in the country.” Based in Melbourne, Sally is an accomplished commercial food photographer celebrated for a flexible, chameleon-like approach.
Sally’s skill set also extends to lifestyle and interior photography, catering to a diverse range of clients from small local businesses to prestigious names like The Langham Group, T2 Tea, and Hilton, and even working alongside eminent chef Gordon Ramsay.
Her portfolio, a testament to a unique blend of minimalism, editorial and contemporary style, is ideal for sophisticated interiors and captivating restaurant menus but is just as at home with vibrant street food. Having rapidly risen as one of Melbourne’s foremost food photographers, Sally has established a reputation for a fresh, contemporary, and versatile style, with an outstanding professional and friendly approach.
Together, Carlz and Sally bring a powerhouse of creativity, experience, and passion to their mentoring, ready to guide you through the nuances of personal branding and visual storytelling. They are the Ying to each other’s Yang and perfectly complement each other’s teaching style with Carlz, the enthusiastic and passionate truth teller and Sally a nurturing & empathetic mentor. You’ll have access to us through the cohort in Live sessions, Live Q&A or upgrade to the 1:1 mentorship package where you have Carlz or Sally in your corner the whole way.
